Generali Reveals Redion -- The New Brand for the Group's Leading Global Care Platform Encompassing Europ Assistance and Generali Employee Benefits
- Written by: iPMI Global
- Category: Assistance
Generali Group today reveals Redion, a new brand for its global Care platform, bringing together the activities of Europ Assistance – which operates in the U.S. through the Generali Global Assistance, Trip Mate, and GMMI brands – and Generali Employee Benefits (GEB) under a single identity and offering. Having operated as an integrated entity within Generali Care for nearly three years, Redion is the brand Generali Care deserves — one that honours the extraordinary work already accomplished and makes visible, to the world, what clients and partners have experienced for years. Antoine Parisi, current CEO of Generali CARE Hub, will lead Redion as Group CEO.